 |
||
        |
||
    |
 |
 |
 |
 |
|
|
|
|
-
The typical environment of high-technology market participants is characterised by:
- a high degree of dynamics, complexity and uncertainty
- intensive competition of innovations
- ongoing shortage of technology cycles and time-to-market
-
limited resources
-
Successful operation in this environment is complicated by the following factors:
- a market and co-operation environment, which is difficult to grasp
- restricted possibilities for marketing research
- technology-oriented innovation activities
-
insecure investors
-
This entails an increased demand for:
- reduction of risk in the development and marketing phase
- systematic information about acceptance barriers and user expectations
- access to experience
- external view and critical mass
... riding the waves of innovation
|
|