Starting Point
 
 

 

 

 

 
  • The typical environment of high-technology researchers is characterised by:

    • high degree of specialisation
    • the coalescence of research areas
    • the tension between leading-edge research and proximity to markets
    • growing pressure to succeed


  • Successful operation in this environment is complicated by the following fact

    • different problem perspective of actors involved
    • hardly access to users and markets
    • plenitude of tasks due to changed roles


  • This entails an increased demand for:

    • understandable communication
    • opportunities of interaction with the wider research-community
    • reduction of risks in the development phase
    • support in business tasks
 
... riding the waves of innovation