Starting Point
The
typical environment
of high-technology researchers is characterised by:
high degree of specialisation
the coalescence of research areas
the tension between leading-edge research and proximity to markets
growing pressure to succeed
Successful operation in this environment is
complicated
by the following fact
different problem perspective of actors involved
hardly access to users and markets
plenitude of tasks due to changed roles
This entails an increased
demand
for:
understandable communication
opportunities of interaction with the wider research-community
reduction of risks in the development phase
support in business tasks
... riding the waves of innovation