High Tech Marketing

HiTec Marketing, a non-university research institution, promotes excellence in the Austrian innovation scene and effective practice in the commercialisation of new and emerging technologies.

HiTec Marketing actively participates in industry research projects of the European Commission, the European Space Agency, and in national innovation projects in order to stimulate innovation. We conduct studies, but at the same time we act as network nodes and facilitators for our partners.
In our industry research projects we gather first hand experiences, which benefit

our studies
our competence as intermediary between research and industry
the national stimulation programmes we prepare
the technology and innovation scene as a whole.

Our activities are known as Accompanying Innovation Action Research. We accompany innovations from the initial idea on to establishing a business model and provide support to our colleagues from research and development. Notwithstanding the academic honesty we feel committed to - we side with innovation. In order to satisfy our high scientific standards we deploy state-of-the-art methods and theories. Due to this special methodological approach we succeeded several times in

providing foundations for strategic decisions in innovation policy
neatly documenting national measures of innovation promotion and establishing them as best-in-class examples on an international level
successfully supporting start-ups
promoting co-operative processes and knowledge management
quickly initiating adequate partnerships..

HiTec Marketing positions itself at the interface between industry and research institutions. Our backgrund is Business Administration (Vienna University of Economics and Business Administration), but most of us also hold a degree in a field of technology. We see our task in the solution of methodologically and materially challenging problems in high-technology marketing. Founded 1998 HiTec Marketing is a non-profit organisation funded essentially by the Federal Ministry of Transport, Innovation and Technology. As such we offer research and coaching services to industry as well as to local, national and supranational governmental and non- governmental organisations.