 |
||
        |
||
   |
|
|
|||
|
|||
Based on the demand of solving real-life problems all activities of HiTec Marketing have to be seen
in the context of applied science and research. Gibbons denotes this methodical orientation
as Mode 2 Science and deliberately distinguishes it from pure academic interests. Real-life
problems do not adhere to discipline boundaries - from our point of view the successful exposure to heterogeneity,
interdisciplinary approaches and a broad system of quality control are the right
way to approach them.
... riding the waves of innovation
|
|